05.2 — Retail · Windows & visual merchandising
Windows that tell a story.
Window scenography and visual merchandising built from noble, reusable materials — linen, raw wood, brass, clay. No plastic, no noise.
For whom
- Independent boutiques
- Fashion & accessory houses
- Department-store corners
- Museum & gallery shops
The gesture
The street is the first reader.
A window has three seconds. We compose it like a page: one subject, one material, one light — and space around them.
Each season comes with visual-merchandising guidelines so your team can keep the standard between our visits.
Case study — typical engagement
A year of seasonal windows for a boutique
01 — Context
A multi-brand boutique changes its windows every month with props bought and thrown away.
02 — Approach
One reusable kit of plinths, textiles and brass, four seasonal stories, a lighting plan and a monthly merchandising guide for the team.
03 — Measured outcome
Measured on window stopping rate, entries and the cost of props over the year.
A representative scenario of our engagements, shown without client names for discretion.
Deliverables
- Seasonal window concepts
- Reusable scenography kit
- Lighting plan
- Visual merchandising guidelines
- On-site installation
- Team training
Frequently asked
- How often should a window change?
- We recommend four to six stories a year, with small monthly adjustments by your team.
- Do you work outside Brussels?
- Yes — across Belgium, Switzerland, France and Kinshasa.