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JAANTE

A curated B2B platform

Wholesale,
by introduction.

An editorial buying office. The commercial extension of the Showroom, kept quiet and considered. Pricing, MOQs and orders are reserved for approved buyers — a room, not a storefront.

In residence

A selection of maisons

All maisons →

The first maisons arrive shortly.

The stockroom

Quantities, but never a warehouse.

Each maison keeps its own production, its own capacity, its own pace. We hold nothing, resell nothing, and never stand between a buyer and the hands that made the piece.

What we provide is the introduction, the documentation and the discretion — so a wholesale conversation can begin the way it should.

Wholesale-folded linen and raw silk on wooden shelving in a quiet stockroom

Three principles govern the room

I

Editorial before commerce

The Showroom tells. The Marketplace continues the conversation, discreetly. Pricing never speaks first.

II

RFQ, not checkout

A single considered request, sent privately to each maison. Every response arrives directly, in your workspace.

III

Curated on both sides

Approved brands, approved buyers. Introductions we would make in person, made in writing.

Before the price, the material

Weave, weight and hand, read in daylight.
Weave, weight and hand, read in daylight.
Saddle-stitched by hand, one thread at a time.
Saddle-stitched by hand, one thread at a time.
Indigo, brass and unglazed clay — the palette of provenance.
Indigo, brass and unglazed clay — the palette of provenance.

Editor's selection

Newly presented pieces

All pieces →

The first pieces arrive shortly.

An empty curated rail of linen garments in a hushed showroom at golden hour

The room is prepared before anyone is invited into it.

The reading room

A request, composed once.

An approved buyer gathers pieces from several maisons into a single considered request. Each maison receives only its own part of it.

Responses return grouped in your workspace — terms, lead times, samples — without a cart, without a countdown, without a public storefront.

A buyer's hand on an open fabric swatch book beside a leather notebook

Who the room serves, and what it returns

For buyers

What approval unlocks

  • ·Wholesale pricing, MOQ, lead times and stock
  • ·Sample requests dispatched directly by the maison
  • ·Private conversations with founders and studios
  • ·Downloadable technical sheets and catalogues
  • ·A single Master RFQ across multiple maisons

For maisons

What residence provides

  • ·Editorial exposure to a curated buyer network
  • ·A discreet enquiry system — never a public storefront
  • ·Full control of pricing, samples, capacity and terms
  • ·Analytics on views, enquiries and conversion
  • ·Tools written in the language of your craft

“A wholesale order is not a transaction. It is a promise made to a workshop months before anyone sees the result.”

JAANTE — the buying office

From the journal

Insights for buyers

All insights →

The journal is being composed.

Frequently asked

A quiet Q&A

Is JAANTE Marketplace a store?Read answer

No. JAANTE facilitates introductions between approved buyers and maisons. Brands own their production, pricing, shipping and after-sales.

Who can access commercial information?Read answer

Only approved buyers see wholesale pricing, MOQs, lead times, samples and direct RFQs. Every application is reviewed personally.

How does an RFQ work?Read answer

A buyer composes a single request that may include pieces from several maisons. JAANTE routes one slice to each maison, then groups the responses into a Master RFQ in the buyer's workspace.

Do you take a commission?Read answer

JAANTE operates as a facilitator, not a reseller. Commercial terms are governed by the agreement between each maison and each buyer.

How long does approval take?Read answer

Most applications receive a response within five working days. Some conversations continue by email before access is granted.

A private introduction

Every application is read personally.

Approval unlocks pricing, MOQs, samples and direct conversations with the maisons.