Pillar 02 — Marketing
Marketing without noise.
SEO, social, press, influence, paid acquisition, content and AI automation — composed with editorial discipline.
Overview
Marketing at JAANTE is composed like a magazine issue — planned, edited, dated. No noise, no vanity metrics: only what serves the brand, the audience and the sale.
- 01
SEO & editorial content
- 02
Social & community
- 03
PR & press relations
- 04
Influence & ambassadors
- 05
Paid acquisition
- 06
AI marketing automation
Challenges
What we most often meet.
01
Content without a spine
Weekly posts with no editorial line, no clusters, no compounding value.
02
Paid acquisition without a floor
Budgets consumed by platforms while organic and PR are neglected.
03
Press without a story
Journalists ignored because the brand has never articulated its editorial angle.
04
AI adopted piecemeal
Automation without editorial or legal supervision, damaging tone and trust.
Methodology
An editorial method.
01
Editorial line
One line, three pillars, twelve angles — the whole year fits on one page.
02
Ninety-day plan
SEO, social, PR and paid acquisition planned as one calendar, not four silos.
03
Weekly editorial meeting
The same discipline as a magazine — commissioning, editing, publishing.
04
Monthly reading
Not a dashboard — a written reading of what worked and what did not.
Process
A clear cadence.
- 01
Editorial diagnosis
We audit the past twelve months as a magazine editor would.
- 02
Editorial line & 90-day plan
The whole year is drafted, the first quarter is scheduled.
- 03
Production & publishing
SEO, social, PR, paid, influence — commissioned and edited in a single cadence.
- 04
Monthly reading & correction
The line is corrected in the open, not hidden behind vanity metrics.
Deliverables
What you receive.
01
Editorial line & pillars
02
90-day editorial calendar
03
SEO cluster architecture
04
PR & press kit
05
Influence programme
06
Paid acquisition framework
07
AI automation blueprint
08
Monthly written reading
Industries
- Fashion
- Beauty & fragrance
- Hospitality
- Home & interiors
- Food & drink
- Culture & institutions
FAQ
The questions we most often hear.
- Do you handle production or only strategy?
- Both. The Marketing pillar and Creative Studio work as a single desk.
- Do you cover EN and FR?
- Yes — every editorial line is written to be published simultaneously in English and French.
Are you a sustainable brand?