05.3 — Retail · Hotels & hospitality
Hotels that guests take home.
Curated retail for boutique hotels, lodges and private salons — craft objects and capsule selections woven into the place itself.
For whom
- Boutique hotels
- Lodges & retreats
- Private members' clubs
- Restaurants & tea rooms
The gesture
The room is the showroom.
The throw on the bed, the cup on the table, the basket in the lobby — each object can be chosen, told and offered for sale.
We source from JAANTE brands and African ateliers, write the story of each piece and design the discreet way guests can buy it.
Case study — typical engagement
An artisan capsule for a boutique hotel
01 — Context
A twenty-room hotel wants its interiors to reflect local and African craft, and to generate retail revenue without a shop.
02 — Approach
A capsule of thirty objects across rooms and lobby, story cards, a discreet ordering process with reception, and seasonal renewal.
03 — Measured outcome
Measured on objects sold per occupied room, guest feedback and repeat orders from ateliers.
A representative scenario of our engagements, shown without client names for discretion.
Deliverables
- Retail & curation concept
- Artisan capsule sourcing
- In-room & lobby scenography
- Story cards for each piece
- Ordering & replenishment process
- Staff training
Frequently asked
- Do we need a dedicated shop?
- No. Most hotels start with in-room and lobby curation; a small boutique can follow.
- Who holds the stock?
- It depends on the model — consignment or purchase. We define it together with the brands.