Press & Brand Resources · Version 1.0 — 2026
JAANTE
Empowering creative excellence across Africa & the world.
A curated ecosystem connecting African creativity, global brands and strategic opportunities.
About JAANTE J|N
A new generation creative ecosystem.
JAANTE is a global platform dedicated to discovering, developing and connecting exceptional creative talents with brands, buyers, institutions and international markets.
Founded in Switzerland and now based in Brussels, we operate at the intersection of Fashion · Design · Culture · Luxury · Digital innovation · Creative entrepreneurship.
Through our ecosystem, we support emerging and established creators with Strategic brand development · International visibility · Curated marketplace opportunities · Business connections · Editorial storytelling · Community-driven experiences.
We believe that creativity is a powerful driver of cultural dialogue, economic empowerment and sustainable growth.
Our vision
To become the leading bridge between
African creative excellence and global markets.
Our mission
Empowering creative entrepreneurs.
Our mission is expressed through four disciplines, held together with equal care.
- 01
Curation
Identifying unique talents and brands with a strong creative DNA.
- 02
Strategy
Helping creators build sustainable and internationally relevant businesses.
- 03
Connection
Creating bridges between designers, buyers, brands, institutions and communities.
- 04
Visibility
Amplifying stories through editorial, digital and physical experiences.
The ecosystem
One platform. Multiple dimensions.
Six complementary chapters. One editorial standard.
- 01
JAANTE Agency
Strategy, positioning, digital transformation and international growth.
- 02
JAANTE Showroom
A curated digital and physical space for exceptional creative brands.
- 03
JAANTE Marketplace
A selective B2B platform for designers, buyers, retailers and concept stores.
- 04
JAANTE Africa
A dedicated initiative supporting African creative excellence.
- 05
JAANTE Academy
Education and capacity-building for entrepreneurs and creative teams.
- 06
JAANTE Gatherings
Curated experiences bringing together designers, buyers and communities.
Founder profile
Julie Atenda.
Founder & Vision Strategist
Julie Atenda is a global marketing strategist, entrepreneur and digital transformation leader with more than fifteen years of experience across luxury, premium, health and FMCG sectors in Europe.
She founded JAANTE with the ambition of creating bridges between creative talents, international markets and sustainable business opportunities.
Expertise
- Event & Product Launch
- Brand strategy
- Digital innovation & AI Tech
- Entrepreneurship
- International business development
- Creative ecosystem building
Brand factsheet
JAANTE at a glance.
- Founded
- 2014, Switzerland
- Headquarters
- Brussels, Belgium
- Focus
- Fashion, Design, Culture & Creative Entrepreneurship
Industries
- Fashion
- Luxury
- Design
- Lifestyle
- Culture
- Digital commerce
Audience
- Designers
- Creative entrepreneurs
- Buyers
- Brands
- Institutions
- Investors
- Cultural organisations
Why JAANTE matters
- 01
JAANTE creates bridges between African creativity and global opportunities.
- 02
JAANTE transforms creative talent into sustainable businesses.
- 03
JAANTE combines culture, commerce and innovation.
- 04
JAANTE supports a new generation of entrepreneurs shaping the future of creativity.
The mark & press images
The JAANTE mark is used sparingly and always with generous whitespace around it. Please do not alter the monogram, apply gradients, crop the wordmark or place it on busy imagery. On darker photography, use the light variant.
Available on request
Logo Package
PNG (transparent), SVG, EPS. Black and white variants.
Brand Photography
Founder portraits, events, designers, collections, editorial and community moments.
Brand Guidelines (PDF)
Logo usage, typography, colours, photography style, brand voice.
Media contact
Press & partnerships.
For interviews, deadlines and partnership opportunities, our press desk answers within two working days.
Download section
A quiet library of editorial resources.
We prefer to prepare bespoke selections. Request an item and our press desk will share the most recent version, tailored to the focus of your piece.
- 01
JAANTE Press Kit
The full editorial press kit in PDF, prepared for accredited media.
- 02
JAANTE Logo Pack
Primary mark and monogram. PNG (transparent), SVG, EPS. Dark and light variants.
- 03
JAANTE Brand Guidelines
Logo usage, typography, colours, photography style and voice.
- 04
Founder Biography
Short and long-form biographies of Julie Atenda, in English and French.
- 05
High-Resolution Images
Founder portraits, editorial photography, event and community moments.
- 06
Latest Press Releases
Recent releases from the JAANTE press desk.