Question 1

Who is JAANTE?

Accepted Answer

JAANTE is a curated ecosystem for sustainable brands, professional buyers and thoughtful partners — with a Digital Showroom, a Marketplace, an editorial voice and an Agency, connecting Europe and Africa.

Question 2

What makes JAANTE different?

Accepted Answer

We are editorial by nature and independent by principle. We curate carefully, we publish intentionally and we protect the credibility of every brand we introduce.

Question 3

Why Belgium?

Accepted Answer

JAANTE was founded in Belgium — a country shaped by dialogue, diversity and quiet excellence. We are international by conviction, not by marketing.

Question 4

Why Africa?

Accepted Answer

Because Africa is home to extraordinary creativity, craftsmanship and entrepreneurial energy. We present those stories with the same standards we apply everywhere else — with curiosity, humility and respect.

Question 5

Why editorial?

Accepted Answer

Because context precedes commerce. Buyers invest in brands, not in objects. Editorial presentation makes those decisions clearer, calmer and more lasting.

Question 6

How do I join JAANTE?

Accepted Answer

Every brand applies through a short, thoughtful application. We review each submission editorially and commercially before extending an invitation.

Question 7

How are brands selected?

Accepted Answer

Selection is based on craftsmanship, authorship, integrity, sustainability and the alignment of your vision with the ecosystem.

Question 8

What is included in membership?

Accepted Answer

Curated Brand (€600 / year) provides digital showroom, marketplace participation, RFQs, samples, messaging, appointments and event participation. Maison Collection (€1,000 / year) adds advanced analytics, business intelligence, priority matching and early access to selected features.

Question 9

Can every brand apply?

Accepted Answer

Every serious brand may apply. Only brands aligned with our editorial and commercial standards are invited to join.

Question 10

How long does approval take?

Accepted Answer

Applications are reviewed carefully. Most editorial reviews complete within two to four weeks. We prefer patience over volume.

Question 11

Who can become a buyer?

Accepted Answer

Retailers, concept stores, interior designers, hospitality groups, architects and procurement professionals may apply for buyer access.

Question 12

How does sourcing work?

Accepted Answer

Buyers discover brands editorially, request information or samples, discuss collections and place orders directly with the brands.

Question 13

How do quotations work?

Accepted Answer

Quotations are exchanged inside the buyer workspace. Each brand responds within its own terms and lead times.

Question 14

Can I request samples?

Accepted Answer

Yes. Sample requests are part of the buyer workspace and are handled brand by brand.

Question 15

How do appointments work?

Accepted Answer

Buyers may schedule appointments with brands directly through the workspace, either digitally or in person during selected events.

Question 16

Does JAANTE own inventory?

Accepted Answer

No. Brands own their inventory and manage their own production. JAANTE curates the environment in which the exchange takes place.

Question 17

Who invoices?

Accepted Answer

Each brand invoices its buyers directly, according to its own terms.

Question 18

Who ships?

Accepted Answer

Each brand manages its own logistics and shipping.

Question 19

Who manages logistics?

Accepted Answer

Brands are responsible for their operations. JAANTE provides the context and the introductions.

Question 20

How are commissions handled?

Accepted Answer

A 20% commission applies to B2B orders concluded through the JAANTE Marketplace. This supports the curation, editorial layer and long-term maintenance of the ecosystem.

Question 21

What services do you provide?

Accepted Answer

Strategy, marketing, creative direction, events and — through our sister house KALA — retail experience.

Question 22

How do projects begin?

Accepted Answer

Every engagement begins with a conversation and a short brief. We propose only when we are convinced we can genuinely help.

Question 23

Can we request a proposal?

Accepted Answer

Yes. Reach the desk through the Contact page and select the relevant intent.

Question 24

Curated Brand Membership

Accepted Answer

€600 / year. Access to the ecosystem, digital showroom, marketplace and buyer conversations.

Question 25

Maison Collection Membership

Accepted Answer

€1,000 / year. Everything from Curated Brand, with advanced analytics, business intelligence, priority matching and early access to selected features.

Question 26

Renewals

Accepted Answer

Memberships renew annually. We contact you in advance of every renewal.

Question 27

Payments

Accepted Answer

Payments are processed once your application is approved, before onboarding begins.

Question 28

Cancellation

Accepted Answer

Memberships may be cancelled at renewal. Editorial independence is preserved throughout.

Question 29

Who is it for?

Accepted Answer

Founders, small teams and independent professionals who want to build brands with intention.

Question 30

How are courses delivered?

Accepted Answer

Courses combine editorial modules, exercises and quiet moments of reflection — designed to be read and revisited.

Question 31

Certificates

Accepted Answer

Completion is acknowledged through a discreet, elegantly presented certificate.

Question 32

Learning paths

Accepted Answer

Structured paths guide members through complementary modules over time.

Question 33

Who can join?

Accepted Answer

Members of JAANTE — brands, buyers, partners and approved professionals.

Question 34

Private discussions

Accepted Answer

Quiet, moderated conversations organised by theme, not by algorithm.

Question 35

Events

Accepted Answer

Private dinners, roundtables and gatherings — always by invitation.

Question 36

Networking

Accepted Answer

Introductions rather than requests. Relationships rather than contacts.

Question 37

How can I contact JAANTE?

Accepted Answer

Through the Contact hub. Select the intent closest to your enquiry — we route each message to the right desk.

Question 38

Press

Accepted Answer

Press enquiries are handled through the Press & Media page.

Question 39

Partnerships

Accepted Answer

Partnership proposals are welcome through the Partnerships intent on the Contact page.

Question 40

General enquiries

Accepted Answer

For anything else, please use the general intent. We read every message.

Everything you may wish to know.

About JAANTE

For brands

For buyers

Marketplace

JAANTE Agency

Membership

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