JAANTE encourages emerging brands to create positive change within the fashion industry through:
- Sustainability – including energy and water efficiency, sustainable chemical use, recycling, and managing waste
- Equality and diversity – including decent working conditions, fair trade for producers and workers, ethical sourcing, and supply chain management
- Craftsmanship and community – including the support of traditional skills
Most aspects of positive fashion together lead to a circular fashion business. In few words, it means to consider the whole of your business ensuring that each part works together within the bounds of the system to reduce and eliminate wasteful practices and create timeless items that last. To use, and reused before returning to the system to be remade again into something else; cycling – upcycling.
Photo: THE NORDIC LEAVES – Eco-friendly and Sustainable Fashion Brand